Place-based and location Intelligence company Motio has added retail on-the-go, Motio Go, to its existing health and play networks.
Motio Go is an in-store retail network in more than 500 Ampol locations across Australia with 10 million customer contacts per month.
Motio announced Vistar as its launch partner utilising its programmatic ecosystem for digital OOH. Vistar’s demand and supply-side platforms empower buyers and sellers to transact on high value inventory while applying intelligent data insights to improve and enhance media performance.
Michael Johnstone, COO at Motio: “This brand-new inventory stream is powered by Vistar, who have worked incredibly hard to make this a successful launch.
"The quality of Vistar’s technology, energy and industry expertise has enabled Motio to accelerate its position in this market. Coupled with Motio’scommitment to first party data, it gives brands the confidence to deliver for is customers who
purchase more than just fuel."
Ben Baker, managing director, APAC at Vistar Media: “Our aim is to grow the entire out-of-home ecosystem, by enabling advertisers to seamlessly tap into the wide variety of unique, impactful media experiences with the same data-driven strategies that drive programmatic success in other channels.
"Inventory like the Motio Go network that can influence consumers right at the point-of-purchase is highly valuable to buyers and we’re pleased to partner with Motio to further expand our scale.”
Andrew Gilbert, head of platform sales for Australia and New Zealand at Verizon Media: “The programmatic, digital out-of-home and place-based sector is alive. We're very excited about the launch of the new Motio Go network, giving our brands and agencies access to a large-scale network of super fuellers.”
Motio won the media sales rights to the Ampol network in June last year which is operated by Engagis.
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