Shane Mitchell
credit: Mortar AI
Australian marketing intelligence company Mortar AI has announced its first international expansion, with regional headquarters opening in Singapore, which will oversee operations across Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Japan, South Korea, and India.
Shane Mitchell, with experience leading in growth, technology and AI transformation, has been appointed as APAC strategy director and will focus on client partnerships and regional strategy.
“Asia has a dynamic and rapidly evolving advertising landscape, and Mortar is arriving at just the right moment," said Shane Mitchell.
"Business and marketing leaders now have a real opportunity to unlock new value by combining Mortar’s global platform with deep local insights. I’m excited to help our clients cut through complexity and create evidence-led measurement and growth strategies.”
"By anchoring ourselves in Singapore, we can manage and support every key Asian market from one strategic hub," said group CEO of Mortar AI, James Zipeure.
"Welcoming Shane to lead our regional strategy ensures we have the experience and vision to deliver on that promise. His track record in driving transformation across various organisations makes him the ideal partner for our clients and our team."
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