Ian Warner has joined independent advertising services agency Audience Group as group account director.
Warner brings four decades of media strategy, with the last ten years as co-owner of an independent media agency
Warner said he has always looked for opportunities to continue learning and playing the game as hard as possible.
“Audience Group is leading the pack in terms of using technology and analytics to give advertisers every opportunity for success and I wanted to be able to offer that to the clients I represent," Warner said.
Warner is known for media analysis and for negotiating hard for the best rates.
“That’s still a priority, as is making sure clients have the best possible buying power,” said Warner.
“But I’m impressed with Audience Group’s track record of negotiating for first-in-market opportunities. I’m keen to help clients benefit from early access to new and innovative advertising products.”
Tom Evans, Audience Group managing director, said the agency is working hard to be a driving force for the future of advertising.
“And to get that right we combine proven experience with the latest in advertising science and applied technology. Ian will fit right in," Evans said.
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