MOOD calls on ad industry to run for youth mental health at City2Surf

By AdNews | 14 June 2024
Credit: Miguel A Amutio via Unsplash

The industry-backed purpose-driven tea brand MOOD is calling on advertisers to move for mental health at this year’s City2Surf on Sunday, August 11.

For the first time, MOOD is aiming to rally 100 runners to join their 60-strong team ‘The Mood Crew’.

Current participants are from oOh!, PHD, Spark Foundry Australia, Initiative, EssenceMediacom Australia, dentsu, Carat Australia, iProspect, OMD Australia, Hearts & Science, UnLtd, alongside the MOOD team.

MOOD’s goal is to raise $30,000 toward funding Australian youth mental health programs focused on reducing the stigma around young people seeking help for their mental health.

If the team is able to hit their fundraising target, the MOOD Crew will fund 1,000 young people through programs designed to enhance their mental health toolkits.

MOOD general manager Rachel Troy said this is an opportunity for the industry to connect and come together for a good cause.

"As a bonus, the event will give everyone an opportunity to network and bond with colleagues from across the industry, all while helping to set up young Australians to feel more prepared to manage and cope with life, before they hit crisis point," Troy said.

oOh! Media group sales director (Australia) Chris Freel said the media company is delighted to team up with MOOD to run in this years’ City2Surf.

"We know that taking time out to exercise has a positive impact on both your physical and mental health and being able to raise funds to support youth mental health at the same time is a win-win," Freel said.

"We also get to run past and admire some of the best street furniture in the country, including our new Woollahra network, which will help drag us all round the course!”

MOOD will host a range of team-bonding events in the lead up to City2Surf to better connect the MOOD Crew.

This will include a kick-off session where the team will receive goodie bags containing products from Greenback, No Pong and MOOD, as well as the MOOD Crew active t-shirt.

To join the MOOD Crew, register at City2Surf and when prompted, join the 'MOOD Crew' team.

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