Molly Trumble. Credit: Omnicom Media
Omnicom Media has appointed Molly Trumble planning director across OMD WA and Initiative, a newly created role spanning both agencies in Western Australia.
She will develop communications plans for Omnicom's WA clients, focusing on growth opportunities, emerging channels and tailored solutions.
"Molly brings a rare combination of strategic depth and creative insight," Omnicom WA chief executive Adam Marshall said.
"Her appointment strengthens our planning capability across both OMD and Initiative and reinforces our commitment to delivering cutting-edge thinking for our clients in Western Australia."
Trumble called the appointment a "full-circle opportunity".
"I'm excited and privileged to step into a role that celebrates the strengths of both the Initiative and OMD, where I started my career," she said.
"This is an incredible full-circle opportunity for me to harness all aspects of Omnicom's offering and craft communications strategies that truly resonate with WA audiences. I'm looking forward to creating insight-led and effective plans that deliver real impact for our clients."
Paige English, head of Initiative Perth, said Trumble's impact had been clear from day one.
"She has an exceptional ability to translate a sea of data into ideas that feel both innovative and genuinely useful for clients," English said.
"Molly's new role will give OMD WA and Initiative clients a dedicated planning resource that will consistently raise the bar on what great planning looks like in the WA market."
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