Former AFL player Mitch Brown has spent years in the public eye, but recently has been battling a problem facing many Australians. He was losing his hair, and with it, his confidence.
Now as Mosh’s newest hair loss ambassador, Brown is fronting a campaign, including a series of TV ads in which Mitch appears as the host of a late night talk show, only to find himself repeatedly upstaged by an unruly cohost.
The scene stealing sidekick is Mullet, a custom puppet based on Brown’s own hair.
“The campaign hits a nerve because Mitch is technically overshadowed by his own hair, which leaves men with a simple, actionable message,” says Jonathan Seidler, Creative Director at Mosh and Moshy.
The campaign is running across screens and online.
Credits:
Creative Director: Jonathan Seidler
Director: Yarno Rohling
Producer, Content & Campaigns Lead: Olivia Whiting
DOP: Chris Bland
Best Boy: Tonyteni Taulaga
Art Director: Eamon Hayward
Design: Teri-Kate Osinga
Social Content: Morgan Bosch
Chief Marketing Officer: Nick Holden
Head of Performance: Lee-Helena Rosolen
Media: Fourteen10
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