Blake Enting, Susie Darling and Derek Lockwood.
Independent creative agency misterwolf has appointed Susie Darling partner and general manager.
Darling spent the last 12 years at Saatchi & Saatchi, most recently as general manager and 12 years at DDB before that.
“Last year was our most successful year since we launched 10 years ago,” said misterwolf founder and CEO, Derek Lockwood.
“We are seeing increased work coming out of the US and local clients who more than ever are looking to hire local independent agencies to fuel their growth.
“I’ve known Susie for years and have admired what she has achieved working with clients like Volkswagen and McDonald’s during her time at DDB and more recently with Toyota and others over the past 12 years at Saatchi and Saatchi.
“I’m so excited that Susie has joined Blake and I on the next chapter in our journey.”
Darling has led and worked across clients including Toyota, Lexus, Tourism Fiji, Bay Audiology, McDonald’s Australia & New Zealand, Volkswagen, Lion Breweries, Tourism Australia and Stihl.
misterwolf is an independent creative services agency based in Auckland.
The agency is founded by Derek Lockwood in 2016, formerly Saatchi & Saatchi’s worldwide director of design.
“I loved working with Derek when he was the Worldwide Director of Design at Saatchi & Saatchi,” said misterwolf partner and general manager, Susie Darling.
“When he shared his vision for misterwolf, I knew this was the right move for me.
“The world of advertising and marketing is facing intense disruption right now and I am so excited to be joining a team that helps clients navigate change and prosper during these exciting and challenging times.”
Darling will commence her role in March 2026.
“Susie will bring an added energy and dimension to our business,” said misterwolf creative lead and partner, Blake Enting.
“She has an unquestionable reputation for building long-term, enduring client relationships and a proven ability to manage multi-channel executions across mainstream, digital and design platforms.
“She brings not only the right skill set, but an energy, dedication and character that we believe strongly aligns with our own.”
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