MiQ House event
Programmatic technology company MiQ has launched an AI-powered planning and activation platform, MiQ Sigma, at its inaugural MiQ House event.
MiQ Sigma uses more than 300 diverse data feeds across 700 trillion consumer signals for insight on watching, browsing and buying.
The event also revealed the company's plans for 2026 with the expansion of “TV is everywhere” messaging, through the continued investment in its total TV planning tool, and explored partnerships with measurement tools OzTAM and Lifesight.
"MiQ has been in AI for 15 years and their experience is showing through in terms of how they've utilised the range of data that's available to them," said Simon Rutherford, CEO at Slingshot.
"I'm excited about the range of different options and the ability to create a bespoke Sigma platform tailored to how partners and their clients need to view it."
"We saw some incredible technology at MiQ House," said Marcelle Hoyek, national managing director at iProspect.
"The breadth of capability it provides for our clients is way beyond what we expected.
"It's super impressive for our clients and our business moving forward."
"It was fantastic to bring our key client and agency partners together at MiQ House to showcase our Sigma technology platform and share our exciting roadmap for 2026,” said Chris Freel, MiQ chief revenue officer ANZ.
"The week was full of great conversation, demonstrations, and discussion around how we can drive great solutions and outcomes through the Sigma platform; a huge thanks to all who attended."
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