Paul Bates.
Programmatic media player MiQ has appointed Paul Bates group account director in Victoria.
He will lead the Victorian sales team, reporting to MiQ ANZ chief revenue officer Chris Freel.
Bates brings more than 25 years of media and advertising expertise to MiQ, having held senior leadership roles in both Sydney and Melbourne at REA Group, Yahoo7, Fairfax Media, and most recently commercial director at Broadsheet Media.
"I am delighted to be joining MiQ at what is a pivotal moment in a rapidly evolving market. I am looking forward to working with teams across the business as we take MiQ to the next horizon with the recent launch of Sigma," Bates said.
"Working closely with our agency and client partners, I'm incredibly excited about delivery technology that connects the entire programmatic ecosystem in one place, enabling us to make smarter decisions at speed.”
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