Mindshare's Sylvia Pickering appointed Atomic 212° Melbourne GM

By AdNews | 11 June 2024
L to R: Sylvia Pickering, Claire Fenner, Rory Heffernan.

Atomic 212° has appointed Sylvia Pickering as GM of its Melbourne office.

Pickering joins from Mindshare’s Melbourne office, where she was managing partner on the NAB account.

Her resume also includes stints as group investment director at Amplifi ANZ, group client service director at Dentsu Mitchell, and digital client service director at Mitchell & Partners.

Atomic 212° national MD Rory Heffernan said Pickering's track record in building and motivating teams, her experience working with leading client brands and her digital media knowledge are perfect for Atomic's growing Melbourne office.

“Sylvia will also join our senior leadership group in further developing our product and rolling out best practice processes across our teams, to ensure we continue to push ourselves in delivering the best service, product and experience for our people and our clients," he said.

Pickering said in an industry that thrives on relationships, she is happy to bring two decades worth of strong media connections to the table.

"I'm eager to help continue to grow Atomic 212°'s already impressive client list, and project the agency even further as it goes from strength to strength," she said.

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