Mindshare's new global positioning

Chris Pash
By Chris Pash | 4 August 2021

Mindshare has introduced a new global positioning:  Good Growth.

This is a concept all agencies promise to clients but Mindshare says it will deliver the difference between flash in the pan growth and Good Growth - enduring, diversified, and more sustainable over time.

It aligns client business ambitions with the views and values of consumers.

Adam Gerhart, Global CEO, Mindshare: “Mindshare has always been, and always will be, about driving growth for our clients.

"Delivering Good Growth in the platform age is about how well you harness platforms, their ecosystems and their impact – for both business and good.

"It requires a new and more holistic understanding of people, through the marriage of empathy and accuracy in solutions, to ensure brands deliver value to their consumers which is aligned with their own values at the same time – for enduring and meaningful growth to everyone in the ecosystem.

"These appointments will help us deliver Good Growth more effectively for our clients, accelerating business and advancing the world around us.”


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