Maria Africa.
Digital agency Jellyfish Australia has appointed Maria Africa senior director of paid media, Australia and NZ.
She was formerly group digital performance director at Mindshare in Sydney and has also worked for Main Roads Western Australia and Lotterywest.
At Jellyfish, Africa will focus on team leadership, growth and the expansion of team capabilities, and advising clients on how to get the best from the Google Marketing Platform.
The agency recently won the Google Marketing Platform Partner of the Year Award in Australia for the second year in a row.
"The paid media space is changing rapidly and is marked by more automation, signal loss and increasing pressure on creative effectiveness," Africa said.
"Brands need partners who can move with agility and help them navigate that change with confidence."
Jellyfish, part of the Brandtech Group, has built on its suite of AI tools over the last 12 months, releasing Share of Model, Agent Shopper and the Jellyfish Marketing Platform.
The company has grown its paid media team in Australia to ten people. This forms part of broader organisational growth this year, bringing headcount to more than 40, including experts in martech, media, creative and SEO.
Jellyfish managing director, Australia and New Zealand Ashleigh Johnson said Africa’s expertise, experience and tech-first approach make her the perfect person to lead the team.
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