Mindshare has extended its partnership with Foxtel Group for another three years.
The agency will continue to lead Foxtel Group’s media strategy, connections planning and media buying for all offline channels across a portfolio of entertainment and sports brands.
In the past 12 months, Mindshare has retained close to $100 million of business in Australia without pitching, on top of significant new business wins, which most recently includes Unilever.
Foxtel first started working with Mindshare nine years ago, and expanded its remit in in 2020 to add streaming brands BINGE and Kayo.
Mindshare will also add responsibility for Foxtel’s latest brand Hubbl which will launch early next year.
“Mindshare have been our media agency for the past 9 years and they still have the desire help our business grow," says John Matthews, executive director of Customer Acquisition & Group Media.
'Their strategy, insights, media trading and technology solutions are world class and more importantly, so are the team. We are thrilled to be continuing with Mindshare into the future.”
Maria Grivas, CEO of Mindshare Australia & New Zealand, says the extension is a testament to the trusting partnership that has evolved over the past nine years.
"At Mindshare, we pride ourselves on our ability to harness the power of data and technology to drive meaningful and sustainable growth for our clients, while delivering exceptional value," she says.
"We look forward to continuing the Good Growth journey with Foxtel Group."
Kate O’Ryan-Roeder, Mindshare Sydney MD, says she is looking forward to delivering the next era of good growth together.
"We have a brilliant team, led by Linda Tyson, who take great pride in delivering exceptional media thinking that delivers positive business impact for Foxtel," she says.
"A heartfelt thank you to both the Foxtel and the Mindshare teams, what a partnership and I can't wait for what is to come.”
Globally, Mindshare is Cannes Lions Media Agency of the Year 2023.
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