Mindshare has retained the Craveable media account with its Red Rooster, Oporto and Chicken Treat brands.
The win, after a competitive pitch with nine agencies, was confirmed by Mindshare and Craveable.
“Our team loves working on Craveable Brands and its portfolio of iconic Australian restaurants," says Katie Rigg Smith, Mindshare Australasia CEO.
"It’s always been a pleasure to work with a team of clients that respond to provocative ideas, seek to understand what makes their audience engage and are really focused on delivering excellent customer experiences.
"We’re excited to continue our partnership and drive future growth.”
CEO of craveable brands, Karen Bozic, says Red Rooster, Oporto and Chicken Treat have clear and ambitious growth plans.
“Mindshare has been our existing agency since 2016 and provided excellent service during this time. We are delighted Mindshare will continue to work with us as our trusted media partner in delivering our strategy going forward,” she says.
Enth Degree conducted the tender.
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