Mindshare extends remit for NAB media account to include search and social

Josh McDonnell
By Josh McDonnell | 6 September 2019

Mindshare has won the search and social account for NAB, extending its remit to encompass all aspects of media planning and buying.

Mindshare has held the NAB media planning and buying account since 2012. The GroupM agency now handles the business across all channels including; traditional, digital, search, social, programmatic and performance.

“Our Mindshare team who work on NAB are thrilled to have added search and social to our remit. NAB entrusting us with their media business is a great sign of the partnership we have built with them," Mindshare managing partner, NAB Christian Solomon says.

"The people and culture inside NAB is both inspiring and welcoming, and we look forward to working with more great people across their media business.”

The agency stated the success has been attributed to Mindshare Australia’s "positive momentum" within the market, particularly in Melbourne where the NAB Marketing team is based.

Mindshare’s will work even more closely with NAB, as the business continues to work towards further digital innovation and consumer-first strategies.

“We are incredibly proud of our partnership with NAB, it is great to see it continue to grow and evolve," Mindshare ANZ CEO Katie Rigg-Smith says.

"Naturally the more you can holistically look at a client’s business the more you can affect change and we really appreciate the opportunity to now include social and search into our remit.”

Since working together, Mindshare and NAB have developed a number of successful campaigns including the launch of More Than Money in 2018, the NAB Mini Legends campaigns, and most recently the new brand campaign, This is the story of progress.

“Mindshare has proven to be a great partner, and we are pleased to extend our partnership. Our account team at Mindshare is responsive, engaging and genuinely interested in NAB and continuing to improve our customer experience," NAB head of media and partnerships Thomas Dobson says.

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