Laura Fell and Elliott Eldridge. Credit: WPP Media
WPP Media has promoted Elliott Eldridge to chief strategy officer and Laura Fell to chief planning officer across Mindshare’s client portfolio, which includes Unilever, NAB, MG Motor Australia, Foxtel Group and IKEA.
The pair have worked on recent account wins including MG, uBank and Unilever, and on the bespoke WPP Media model for Suncorp, OpenEra.
Eldridge will lead the national strategy agenda, covering audience intelligence, communications strategy and effectiveness.
Fell will oversee the planning discipline across markets.
Mindshare chief executive Maria Grivas said the two are exceptional leaders and strategic minds.
“They elevate the work, they elevate our people, and they elevate the outcomes we deliver for clients," she said.
“Their partnership is powerful, and these promotions recognise the sustained impact they continue to make across our business.”
The appointments take effect immediately.
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