Australian independent marketing consultancy Mindbox announces the addition of BBC Studios Asia to its regional client roster.
BBC Studios has appointed the Sydney based consultancy to help support the growth of its branded services and content across Asia.
Starting next month, Mindbox will be tasked with analysing and leveraging key behavioural insights to drive customer acquisition, diversified viewership and retention across its Pay TV and OTT services.
Nic Halley, founder and CEO of Mindbox, said working with a brand like BBC Studios Asia is exciting for the team as it is both a global leader and a challenger brand across different segments.
"Our people-as-a-service model is a great fit given the very specific technology, data management and activation expertise required to operate in a highly effective and efficient manner across very diverse markets," Halley said.
"There’s an exciting opportunity for further growth across content, distribution and licensing services and we’re thrilled to be able to work in tandem with the team to help them open new channels and better understand consumers preferences and behaviours.
"We’re really looking forward to growing our partnership with the BBC Studios Asia team.”
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