VMLY&R has appointed Miles Cox chief experience officer for AUNZ, following a surge in the agency’s CX projects over the past year.
Cox will lead the Experience Design, UI Design and Technology crafts, bringing together the crafts as a singular CX capability. He will work alongside VMLY&R’s global CX leadership and regional leadership teams in Auckland, Brisbane, Melbourne, Sydney & Wellington.
Cox joins the VMLY&R AUNZ executive leadership team with almost a decade of experience leading CX teams at Isobar, Fox Sports and Merkle.
Thomas Tearle, CEO of VMLY&R AUNZ, said: “I’m truly excited to welcome Miles to our team.
“I have worked closely with him in previous roles, and feel he will be perfect to continue to shape our CX capability and team in the region, to match the growth we’ve seen in Customer Experience work.”
Cox said: “I’m excited to begin this new chapter with VMLY&R. There is a hunger and enthusiasm within the business that I haven’t seen in a long time and I can’t wait to be a part of it and help take it to a new level.
“I look forward to continuing to align the Brand and Customer experience work more closely for our client partners to create truly connected brands.”
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