LiveRamp has appointed Deb O’Sullivan as vice president of enterprise sales for Australia and New Zealand.
O’Sullivan has more than 20 years of experience working across the UK, EMEA and AUNZ.
She joins LiveRamp from Microsoft where she was most recently enterprise sales director, Microsoft Advertising Australia and New Zealand.
In her new role, she will be overseeing commercial performance in the region.
Additionally, she will spearhead strategic customer success initiatives and key growth products, including LiveRamp’s Authenticated Traffic Solution.
Previously, O’Sullivan spent 10 years at Google, managing and developing digital solutions for Google’s premium partners, leading early stage development and commercialisation of new products, and growing advertising revenue across the Google product suite.
LiveRamp chief operating officer APAC Melanie Hoptman says O’Sullivan's appointment is significant as LiveRamp continues to help its customers evolve alongside changing consumer digital behavior.
"Our global enterprise customers trust and depend on LiveRamp to provide critical SaaS and neutral infrastructure that helps them meet and exceed evolving consumer expectations," Hoptman says.
"With the addition of Deb to our team, we reinforce our commitment to customer centricity: providing them with the solutions they need to achieve key business outcomes."
O'Sullivan says she is "excited" to be joining LiveRamp at a pivotal time for the industry.
“Forward-thinking brands are navigating a transformation into new digital marketing territory. For many, this challenge - and the pace of change - has accelerated in recent months, due to a global pandemic and economic uncertainty," O'Sullivan says.
"But beyond the immediate urgency to adapt to the changing landscape, there’s a real need for mature conversations around how technology can transform digital marketing sustainably and at scale.
“LiveRamp is playing a critical role in enabling the digital transformations and data-driven strategies of its customers and partners. It’s about more than delivering a quick-fix for what is admittedly a burning issue. It’s about developing a deeper understanding of our clients to meaningfully implement solutions that support their long-term vision."
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