MFA’s NGEN Charity Cup 2021 raises $30,000 for Gotcha4Life

By AdNews | 23 July 2021
NGEN Brisbane

Three cities, 40 teams of NGENers and $30,679 raised for UnLtd charity partner Gotcha4Life – the MFA’s NGEN Charity Cup 2021 wrapped up on Wednesday night with Melbourne proving its commitment via Zoom.

This year the cup was a Media Feud, a mix of trivia as well as mental and physical challenges, rather that the Dodgeball Tournament of previous years.

Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities.

While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in Melbourne was first postponed then held on Zoom due to lockdown. 

Sponsored by Boomtown, the aim of NGEN Charity Cup is to raise much-needed funds for youth charities as well as provide an opportunity for members of NGEN – a community for those with less than five years’ experience in the media industry – to come together for a round of team work and networking with their peers.

The 2021 NGEN Charity Cup city breakdown:

Sydney – $20,687 raised
Top Fundraiser: Carat Australia
Trivia Winner: Nova Entertainment
Best Dressed Team: Involved Media / Ziff Davis

Brisbane – $3,214 raised
Top Fundraiser: Resolution / OMD
Trivia Winner: SCA
Best Dressed Team: Wavemaker

Melbourne $6,778 raised
Top Fundraiser: Atomic212
Best Dressed Team: Reprise
Trivia Winner: CHE Proximity

Total raised for Gotcha4Life: $30,679

Melanie Aslanidis, the MFA’s Head of NGEN: “After cancelling last year’s NGEN Charity Cup because of Covid-19, it was rewarding to be able to go ahead this year – and special mention to Melbourne for turning up for a virtual quiz session! The energy and enthusiasm NGENers bring to everything they do is infectious, and even more so when they’re making a real social impact. Thank you to everyone for giving it their all!”

NGEN Sydney2

Boomtown Marketing Manager Lucia Elliott: “There’s never been a more important time to support the essential work Gotcha4Life is doing to build mental fitness through connection and early intervention programs. The opportunity for Boomtown to partner NGEN and 40 teams from media agencies and media owners for the national NGEN Charity Cup series was too compelling to miss. Congrats to NGEN on hosting great nights, to all the winners and most importantly, to every team for the role they played in raising $30,679 across three events. Maximum respect!”

Rachel Troy, COO of UnLtd: “The commitment of the NGEN committee and the energy of the Media Feud events was remarkable. They have shown us how acting as a collective has made a real impact to Gotcha4Life and their vision of building mental fitness across Australia. With Millennials leading the charge in driving social change, and having fun along the way, we are extremely grateful for the ongoing partnership between UnLtd and MFA’s NGEN and their amazing impact.

Gus Worland, founder of Gotcha4Life: “We are so grateful to NGEN for their amazing fundraising efforts. This is not only a fantastic achievement to raise valuable funds, but this organisational approach really aligns with what we are all about at Gotcha4Life – connection – working together to help make change happen.

“This is a testament to how NGEN has taken action to bring awareness to Gotcha4Life’s vision of zero suicides and our mission for everyone to have a Gotcha4Life Mate – a go-to person you can rely on to talk about anything when times are tough, so no one has to worry alone.”

This was the 7th year the Cup was held (first launched in 2014), having raised a total of more than $175,000 so far.

oOh!Media was a Gold sponsor in Brisbane.

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