The Media Federation of Australia (MFA) has rescheduled the MFA EX: Media For All Effectiveness Expo and the MFA Awards 2021 in light of COVID-19 restrictions in Sydney and Melbourne.
MFA EX, originally scheduled for October, will now be held on Tuesday, November 23, in Melbourne and Thursday, December 2, in Sydney. The MFA Awards gala dinner will follow in the evening of December 2 in Sydney.
MFA CEO Sophie Madden: “After 18 months of challenges and uncertainty, and super-human effort by our people, it’s more important that ever to come together in person and celebrate everything that is great about our industry.
“While the MFA Board made the decision last year to postpone MFA EX and the MFA Awards to 2021, we are committed to going ahead this year and we will.
"We believe it will have a huge impact on the morale and momentum of our industry, providing a chance to reconnect, tackle challenging conversations and celebrate the wins.Changing the date to December allows for more time for Sydney to get the current Covid-19 outbreak under control and it’s the ideal timing for an all-industry end-of-year celebration.
"We will continue to provide our members with updates as the situation changes.”
MFA EX Sydney is expected to attract an audience of 1,500 media professionals, with 600 for the Melbourne conference.
Tickets for MFA EX Melbourne and Sydney, and the MFA Awards are on sale on the MFA website.
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