MFA launches Television Foundations training

Chris Pash
By Chris Pash | 29 June 2020

The Media Federation of Australia (MFA) has launched a Television Foundations course to ensure member agencies are prepared for changes in the way TV advertising is traded. 

MFA Television Foundations is an industry recognised training program that sets a standardised benchmark for television media buying proficiency. Its aim is to support MFA agency members with the necessary training required by the increasing complexity of TV trading.

Running over 10 weeks, MFA Television Foundations will cover the ins and outs of TV planning and trading; factors influencing the cost of TV; evaluation, measurement and reporting; and BVOD.

The course will run twice a year, with the first 2020 semester kicking off on July 13. The 2020 Spring semester will launch in September.

The 2020 MFA Television Foundations trainers:

Mark Dawson, Initiative
Belinda Sprowles, Mindshare
Tahnee Fleming, PHD
Amy McDonald, OMD
Anna Higgins, OMD
Annabel Gelardi, PHD
Emma Georgievski, MAGNA Global
Octavio Martinez, Wavemaker
Katherine Pochroj, MediaCom
Jodi Fraser, Publicis Media
Benni Lucas, PHD
Sam Coughlan, The Media Store
Karina Langley, UM


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