The Media Federation of Australia has launched MFA Out-of-Home Foundations, a 10-week course developed with the Outdoor Media Association.
The course, launching March 23, follows the MFA's existing Foundations programs in digital media, television and TV buying.
Developed by 25 out-of-home subject matter experts from MFA member agencies in partnership with the Outdoor Media Association, the course covers the OOH ecosystem and planning and buying practices. Content is delivered by a panel of 12 trainers.
"As a complex channel spanning multiple environments and formats – and with rigorous accountability introduced through MOVE launching in March – out-of-home demands a clear understanding," said dentsu Queensland head of investment and MFA Outdoor Futures Council chair Aidan Ryan.
“This industry-leading course is designed to deliver exactly that, equipping media professionals, marketers and media owners with the practical knowledge they need to plan and deploy OOH in the most effective way possible.”
Outdoor Media Association chief executive Elizabeth McIntyre said the course aligned with OMA's MOVE audience measurement tool launching March 9.
"It's fantastic to partner again with the MFA on growing the industry and supporting the development of our incredible talent through the MFA Out of Home Foundations course," she said.
"The course is an invaluable experience, and it comes at the perfect time with OMA's MOVE audience measurement tool going live on 9 March. Within the course are great insights on how to confidently use MOVE to plan, buy and measure OOH campaigns and I'd strongly encourage those wanting to grow their OOH skillset to take part."
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