The Media Federation of Australia (MFA) is calling on member agencies to submit for MFA EX 2026, Rewired for Change.
The event begins in Melbourne on Wednesday, September 9, at the Melbourne Convention & Exhibition Centre, before heading to Sydney on Thursday, September 24, at Royal Randwick Racecourse.
MFA EX will bring together more than 2,500 attendees, with agencies in both cities.
Submissions close on April 8, with all proposals to be reviewed and selected by the MFA EX 2026 curators: Consultant Mitch Long, Bare Feat founder Chloe Hooper, Tumbleturn media partner Dan Johns, Leadership team coach Rob Pyne, and UnLtd CEO Philippa Moig.
“Every year, MFA EX reminds me just how powerful this industry can be when we show up with openness, curiosity and ambition,” said UnLTD CEO and MFA EX curator, Philippa Moig.
“It’s more than an event – it’s a moment where our entire community comes together and lifts each other through learning. Agencies, partners, platforms, clients are all in one room, united by the ambition to raise the standard of our craft, our leadership and our impact.
“The ideas shared on that stage don’t stay there. They ripple out. They shape how we collaborate, how we innovate, and how we lead long after the day ends. This call for submissions isn’t just a formality.
“It’s an invitation to elevate our people, to challenge the status quo, and to be part of a movement that is actively shaping the future of our industry. We are the Changers. And this is where it starts.”
Sponsors so far confirmed for the 2026 MFA EX and MFA Awards are Seven, Meta, Google, News Australia, Nine, OMA, OzTAM, Pinterest, Uber, Foxtel Media and Nielsen.
“The scale of MFA EX is extraordinary, but what makes it truly special is the spirit of unity behind it,” said MFA CEO Sophie Madden.
“We’re at our best when we lean into collaboration over competition. I’d love to see agencies partnering, co-creating sessions, and bringing differing perspectives to the table. When we combine our thinking and talent, we elevate the entire industry. Rewired for Change isn’t about one agency leading the charge – it’s about all of us moving forward together.”
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