Metaverse 'The Next Ad Frontier': Program revealed

By AdNews | 25 May 2022

AdNews Sydney L!VE 2022 is only two weeks away, as the industry prepares to address the rise of the metaverse and Web 3.0.

Join us on June 8 as we bring together agencies, marketers and publishers for an exclusive look at 'Metaverse: The Next Ad Frontier.' 

Register here before limited spots go and check out the half-day program below: 

8:00am Registration

8:30am Opening Address

8.35am PRESENTATION: Meta ANZ marketing director Alexandra Sloane

Meta ANZ marketing director Alexandra Sloane unpacks the bridge to the metaverse with look at today’s opportunities for brands, creators, artists and developers, as well as best-in class examples locally and globally.

8.55am PRESENTATION: Tennis Australia metaverse and NFT project manager Ridley Plummer

Go behind the scenes of a world-first Web 3 strategy, with a look at how the Australian Open became the first Grand Slam to enter the metaverse through AO Art Ball NFTs and the creation of a virtual world for tennis fans.

9.15am PANEL: A brave new world for media and marketers

Optus head of 5G Harvey Wright, Cricket Australia head of media rights Nikki Linney and Vicinity Centres head of brand marketing Corrine Barchanowicz.

Unearth how Australian brands and businesses such as Optus, Cricket Australia and Vicinity Centres are dipping their toes into the metaverse pool through NFTs, virtual campaigns and future-led CX strategies.

9.45am Morning Tea

10.40am PRESENTATION: Dentsu Solutions ANZ CEO Chris Bower

Discover how Dentsu is planting a firm stake in the ground on metaverse, as the rise of Web 3 pushes media, marketing and advertising players to unleash new solutions to navigate the changing playing field.

11.00am PANEL: Agencies and the metaverse unpacked

Foxcatcher MD David Gaskill, Wunderman Thompson chief innovation officer Martin Beecroft, MediaCom Australia national head of data and technology acceleration Minsun Collier and OMD Australia national head of digital Alison Costello, Dentsu ANZ chief client officer Gayle While.

Will the metaverse be a source of structural disruption for the industry? Agencies weigh in on the biggest buzzword of the year, from how agencies are addressing digital developments to client engagement and future outlook.

11.30am Close

The event is powered by supporting partners Dentsu, LiSTNR, Pubmatic, Foxcatcher and Boomtown as well as associate partners Piano, Amobee and Resolution Digital.

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