Headshot of Phil Bonanno
Phil Bonanno, a former client partner at Meta, has been appointed APAC commercial director of retail media platform Zitcha.
“Joining Zitcha feels like a full-circle moment and an opportunity to help retailers and brands unlock more value from retail media across APAC,” said Bonanno.
Bonanno will be based out of Zitcha’s Melbourne office where he will drive revenue growth across the Asia Pacific market, supporting brands and retailers and steering Zitcha’s broader commercial strategy.
Jack Byrne, co-founder and APAC CEO at Zitcha, said Bonanno brings a rare combination of retail operational knowledge, media expertise and strategic commercial acumen.
The appointment follows last week’s announcement of Steve Biddle as chief commercial officer at Zitcha.
Bonanno worked alongside Biddle at Meta, where Biddle led retail media network strategy and solutions.
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