Meta has today launched Connected, a new podcast series which tells the lesser-known stories and explores the past, present and future in key areas of marketing, advertising and consumer behaviour.
The new season is hosted by HardHat founder and behavioural science guru Dan Monheit, and features a range of industry luminaries giving their insights on these key topics.
The five episode season:
- The evolution of online advertising and how brands are adapting for a more transparent future, with internet historian Brian McCullogh, IAB Australia CEO Gai Le Roy, social media strategist Meg Coffey, WPP AUNZ President Rose Herceg and Spotify’s Belle Taylor;
- Attention as a marketing metric with marketing science expert Dr Karen Nelson-Field, Coles CMO Lisa Ronson and globally renowned media strategist Faris Yakob;
- How Messaging apps are creating new opportunities for brands with insights from Warehouse Group CMO Jonathan Waecker and social researcher Claire Madden.
Meta Director of Marketing Australia Alexandra Sloane: “Following the huge success of the award-winning Face 2 Face podcast series, we wanted to evolve the channel to look at some of the most important industry challenges and give marketers an entertaining and informative new resource.
“With the marketing world evolving so rapidly we wanted to take time to explore these topics, and the punchy 20-minute episodes pack in a lot of information, insights and inspiration to help marketers get to grips with the ever-changing landscape.”
The podcast is produced by marketing content specialists Clear Hayes Consulting.
Listen to episode one featuring internet historian Brian McCullough, WPP’s Rose Herceg and IAB CEO Gai Le Roy at https://www.podfollow.com/connectedbymeta. New episodes will be available weekly across all major podcast platforms.
Credits:
Meta:
Director of Marketing, Australia and New Zealand - Alexandra Sloane
Business Marketing Manager, ANZ - Georgina Gellert
Marketing Lead, ANZ - Evelyn Bishop
Clear Hayes Consulting:
Content Director - Alex Hayes, Clear Hayes Consulting
Producers - Jonelle Lawrence, Sophie Woods, Leah Yeung
Content Support - Akansha Singh, Courtney Devereux
Engineering, Sound and Music Composition - Adrian Breakspear
Scriptwriter - Anna Spargo-Ryan
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