Meta's microblogging app Threads has opened for advertising.
"Threads is our newest, fast-growing social app for public conversation and now businesses can join the conversation too," Will Easton, managing director, Australia and New Zealand, at Meta, told AdNews.
"All eligible advertisers can extend their existing Meta ad campaigns seamlessly to Threads with no bespoke or additional resourcing required.
"Our goal is for ads in Threads to enhance our users’ experience while creating a new way for businesses to connect with their customers."
Meta says this new placement within the Threads feed will be on by default for new campaigns using either Advantage+ or Manual Placements. However, advertisers can choose to opt out of the Threads feed when using the latter.
It is understood that these ads will be delivered in select markets at launch and will roll out to additional markets as it continues to test and learn.
Threads, which launched almost two years ago as a direct competitor to X (formerly known as Twitter), started a “limited” test of ads on the platform in January.
It is understood that Threads has been testing ads in Japan and the US.
The tech company said that it wouldn't be offering advertising on Threads in the first year of operation in order to build the user experience first.
This expansion indicates that Meta now believes the Threads community has grown enough to monetise and compete against its biggest rival.
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