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Meta is taking action to stop ‘nudify’ apps, which use AI to create fake non-consensual nude or sexually explicit images, from using its platforms.
The social media giant has filed a lawsuit against Joy Timeline HK Limited, the entity behind CrushAI apps, to prevent it from advertising on Facebook and Instagram.
“We remove ads, Facebook Pages and Instagram accounts promoting these services when we become aware of them, block links to websites hosting them so they can’t be accessed from Meta platforms and restrict search terms like ‘nudify’, ‘undress’ and ‘delete clothing’ on Facebook and Instagram so they don’t show results,” Meta said.
Meta will also share information to other tech companies through the Tech Coalition’s Lantern program, including URLs to violating apps and websites.
It has provided more than 3,800 unique URLs to participating tech companies since the end of March.
“With nudify apps being advertised across the internet, and available in App Stores themselves, removing them from one platform alone isn’t enough,” Meta said.
“We already share signals about violating child safety activity, including sextortion, with other companies and this is an important continuation of that work.”
Meta has developed a new technology designed to identify these ads, even when they don’t include nudity.
It will also implement the new US TAKE IT DOWN Act to fight image-abuse across the internet.
“We’ve worked with external experts and our own specialist teams to expand the list of safety-related terms, phrases and emojis that our systems are trained to detect within these ads,” Meta said.
“We’ve also applied the tactics we use to disrupt networks of coordinated inauthentic activity to find and remove networks of accounts operating these ads.
“Since the start of the year, our expert teams have run in-depth investigations to expose and disrupt four separate networks of accounts that were attempting to run ads promoting these services.”
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