Credit: Photo by Mariia Shalabaieva on Unsplash
Meta has started a second stage of enforcement against nudify apps which use AI to create fake non-consensual nude or sexually explicit images.
The social media platform in June sued Joy Timeline HK Limited, the company behind the Crush AI apps and started development designed to detect this type of content.
Meta also expanded its own detection systems to pick up on “terms, emojis and tactics used to evade enforcement” and united with other technology companies to spread awareness with the help of the Tech Coalition’s Lantern program.
Today Meta announced the next stage of enforcement, sending cease and desist notices to 46 companies such as Undressly and Crushlove which have violated Meta's terms by trying to advertise nudify apps on its platforms.
More than 5,000 ads and 96 ad accounts linked to these companies have been removed, and links to “more than a dozen” apps and websites offering these have been blocked.
The regional policy director at Meta, Mia Garlick, has said the enforcements demonstrate Meta’s commitment to stopping nudify apps by preventing any attempts to avoid detection.
"This latest action reinforces Meta’s commitment to tackling harmful ‘nudify’ apps and adapting our enforcement to stay ahead of these malicious operators," said Garlick.
"Like other types of online harm, this is an adversarial space where people continually evolve their tactics to avoid detection. That’s why we’ll keep strengthening our detection systems and will take further legal action when necessary."
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