Menulog has been singled by global parent company, Amsterdam-based Just Eat Takeaway.com, for its soaring sales and expanded market share.
The Food delivery app made waves last year via a campaign with US rapper Snoop Dogg-- Did Somebody Say Menulog.
Last month Menulog has announced the 2021 continuation of its delivery partnership with Macca’s in a new campaign by McCann, giving a nostalgic nod to the iconic 2001 Still D.R.E music clip featuring brand ambassador Snoop Dogg.
In its full year results, Just Eat Takeaway.com highlighted its Australian subsidiary for 104% order growth in 2020.
Menulog is Just Eat Takeaway.com's fastest growing market.
Brand awareness in Australia increased by eight percentage points last year, with the significant growth attributed to investment in marketing and price leadership.
Simon Cheng, marketing director for Menulog: "Our investment in marketing has played a significant role in accelerating business growth, resulting in 104% order increase in 2020 alone. We are outgrowing our local competition, and have been identified as Just Eat Takeaway.com's fastest growing market.
Just Eat Takeaway.com's rest of the world revenue grew 53% to Euro 610 million in 2020 from Euro 399 million in 2019. This growth outpaced
The share of selivery orders increased to 19.6% in 2020 from 9.5% in 2019, driven by significant growth of orders in Australia.
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