Hearst Magazines International has relaunch Men’s Health Australia and Women’s Health Australia under a multi-year licensing agreement with Switzer Media Group, which also publishes Harper’s BAZAAR Australia and Esquire Australia in partnership with Hearst.
Launching later this month at menshealth.com.au and womenshealth.com.au, the revitalised digital offerings of the health and wellness titles will include enhanced monthly digital covers, daily on-site and social media content, and VIP programs for subscribers.
Senior editorial positions for each title will be announced in the coming weeks and both brands will establish an advisory panel of industry experts to consult and reinforce the brands’ authority in the health and wellness space.
Alex Switzer of Switzer Group said the publisher feels privileged to build upon its collaboration with Hearst Magazines as it adds Men’s Health and Women’s Health to its growing global portfolio.
“The brands occupy a unique position in the Australia media landscape as a trusted source of premium health, fitness and lifestyle content offering accessible, tangible templates for a high-quality life," he said.
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