Allan Dib has just returned to Australia. Having carved out a successful career in market research in Melbourne from 1992, he moved to the US where for 12 years he worked in the brand effectiveness division of GfK, as a strategist for Mediacom and latterly, leading research and strategy for MSLGroup – where his primary project was the now-notorious #LikeAGirl campaign.
Dib’s recently arrived back in his hometown, working as managing director of Pollinate Melbourne. He has also agreed to take to the stage at AdNews’ Melbourne Summit on August 8 at Arts Centre.
Dib will join previously announced speaker Simon Lamplough, the MD of Clemenger Melbourne and the man who headed up the team that ran the multi-award winning Aboriginal Australia: Deadly Questions campaign that led to a change in Victoria’s legislation.
Lamplough and Dib will come together in conversation to talk campaigns that instigate change.
This session at the AdNews Melbourne Summit promises to be incredible and we’re delighted to host what will be such an illuminating and thought-provoking conversation.
Other highlights from the day’s Summit include a keynote from REA chief economist Nerida Conisbee who will look at the external factors that are set to shape your business; the revealing of an API first for Australia that will transform media agencies; the unveiling of AI-led research looking at 80 years of portrayal of women in advertising in Australia; a look at the future developments of TV and why agencies need to keep up; and a headline panel exploring how agencies are being forced to change to respond to clients’ needs.
Early Bird tickets are available now, priced at $610.00 per person. Tickets can be purchased here.
The full program is available here.
Reasons to attend (other than incredible content!):
- Come hear from the experts on the trends shaping your business
- Expand your skillset and learn more about your own personal development
- Engage with the industry’s most senior leaders
- Keep it local - celebrate the Melbourne market
AdNews would like to thank our partners TVSquared, Trade Desk, Mediacom, VMLY&R, Quantcast and Scentre Group
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