Melbourne-based creative communications and digital innovation agency, Penso is opening an office in Dubai.
Three years after the agency launched in Melbourne, it's opening its doors in the Middle East off the back of its ongoing relationship with client Emirates Group.
The agency is also working with air service provider dnata and dnata travel, as well as Emirates airline, Emirates Flight Catering, Emirates Service Delivery.
Almost half of the agency’s revenues are now derived from the Gulf and agency founder Con Frantzeskos said the time was right to establish a permanent presence in the region.
“Our business has grown dramatically in Dubai and increasingly across the Gulf region.
“We have strong relationships with Emirates Group and other businesses in area and as they have supported us, it’s only right that we do the same and be as physically close to them as possible to ensure we continue to deliver great service and innovative thinking.
“Dubai was an obvious location to set up. It’s where most of our clients are but more importantly businesses are receptive to longer term thinking. We’re looking forward to helping them and their brands grow to become more memorable accessible and innovative.”
A general manager for the Dubai office, which is located in the creative hub of the Dubai Design District of the city, is close to being finalised and a planner and creative lead will follow.
Penso’s Melbourne-based head of production, David Rigbye, will relocate and Frantzeskos will split his time between Australia and the UAE.
Frantzeskos was the former regional digital strategy director for Ogilvy & Mather, digital strategy director at DDB Melbourne and head of digital at Edelman. In addition to Emirates Group, Penso’s other clients include Collingwood Football Club, Business Council of Australia, IAG and Xero.
“This is a big commitment from the agency but we’re excited about the opportunities the region offers Penso,” Frantzeskos added.
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