Melbourne startup Cuttable has doubled its valuation to $100 million after raising $5.7 million and opening a New York office to meet growing US demand for its advertising creative platform.
Cuttable uses artificial intelligence to create multiple versions of advertisements.
Sunday Gravy’s co-founder Jack White, ex-Swisse marketer Ed Ring and tech entrepreneur Sam Kroonenburg, joined forces in 2024 to launch Cuttable, a tech platform which produces high-quality, on-brand video and digital ads at speed.
The latest raise brings total funding to $16 million. New investors Airtree Ventures, Glitch Capital and Benjamin Duncan joined the round alongside existing backers Square Peg Capital and Rampersand.
The previous raise valued the company at $44.5 million in August 2025, making the increase more than 100% in under seven months.
Cuttable builds software that helps marketing teams produce, test and iterate advertising creative at scale.
The company works with more than 200 brands across Australia, New Zealand and the United States, including Frank Body, Hunter Lab, Unilever's Onnit and Brooks Running. US inquiries now represent around 50% of inbound demand.
"Cuttable reminds me a lot of where A Cloud Guru was at this stage — strong product, customers pulling us into new markets, a team that's moving fast," said CEO and co-founder Sam Kroonenburg, who previously founded and sold A Cloud Guru in 2021.
"Taking Cuttable to the US is something I'm incredibly proud of."
Airtree Ventures partner James Cameron, whose firm also backed A Cloud Guru, said the repeat investment was a deliberate one.
"Brands are under constant pressure to produce more creative, faster and a lot of it turns into slop,” he said.
“Cuttable flips that, using AI to help brands make better ads at scale.
“We're excited to be backing Sam again as he and the team build the next generation of creative infrastructure for modern marketers."
The funding will also support growth of the Melbourne team and continued product development.
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