Wunderman Thompson has appointed Melanie Wiese national chief strategy officer.
Wiese moves into the national role from her current position as chief partnership officer in Perth.
She replaces Angela Morris who is leaving at the end of the year to focus on a new challenge.
Wiese: “Wunderman Thompson is embracing an agency future where consulting and commerce have an enhanced role, next to an already stellar creative communications offer.
"I’m excited to continue to build our strategy practice upon our outstanding regional and local capability. We’re aiming to deliver inspiring, purpose led solutions for our clients across the end-to-end customer journey, not least of all in creative communications.”
Wiese, before joining WundermanThompson, was planning director, senior vice president at Grey New York where she worked as the global strategy lead for Proctor and Gamble’s fabric care business across 22 countries and 9 markets.
Through her time in Melbourne, Perth and in the US, Wiese has worked with P&G, Diageo, Synergy, Rio Tinto, HBF, Ford, Shell, Kraft, Yoplait, Origin Energy, Target and Quit Victoria.
Lee Leggett, CEO at Wunderman Thompson Australia: “I’d like to thank Ange (Morris) for her incredible contribution to our agency and to building our client’s brands and businesses.
"She has been instrumental in the creation of some our most effective and creative work and leaves with our very best wishes.
"Ange is leaving big shoes to fill and having someone of Mel’s calibre and breadth of experience to step up into them is a brilliant testament to the talent we have in our agency. I’m excited to see what she’ll bring to our clients in the year ahead."
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