Meet the NGEN finalists - Zac Kelly at dentsu and Sam Murray at Hearts & Science

By AdNews | 24 November 2021
Zac Kelly and Sam Murray.

The MFA's NGEN Award gives media agency executives with less than five years’ experience the opportunity to create positive impact by using their core skills: strategic thinking, creativity, storytelling and media execution expertise. NGENers were this year invited to respond to a brief calling for a bespoke fundraising campaign for the Indigenous Literacy Foundation (IFL). 

AdNews presents, Meet the Finalists:

Sam Murray, Investment Executive, Hearts & Science

Zac Kelly, Media Strategy & Planning Partner, Dentsu 

How long have you been in the industry? 

Sam: 3 years

Zac: 4 years

What attracted you to working in a media agency? Was this always the plan? 

Sam: I wanted to learn how you would tackle marketing if you had a million dollar budget compared to a small business and media seemed like a good industry to learn. Definitely was not always the plan.
Zac: It was always the plan to get into advertising. The creative side drew me in as I didn’t know the media side existed until I finished uni.

What were your greatest lessons from the experience of entering the NGEN Award?

Sam: The “what if” ideas that seem out of the realm of possibility can develop into your best ideas.

Zac: 1. Create Theatre 2. Spend time on the response 3. Ask for feedback

What’s the one tip you would give future entrants of the NGEN Award? 

Sam: Just apply. Get uncomfortable and dedicate time to thinking about the problem.

Zac: Enter as many competitive awards as possible.

What’s the best thing about the industry you work in?

Sam: Free drinks

Zac: The feeling of a successful campaign or presentation.

Where do you plan to be in five years’ time? 

Sam: Who knows, there’s so much to learn and so many potential avenues that can arise from media.
Zac: It depends on the opportunities, but I would like to be managing a team in a position that gets to solve interesting problems.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus