Tania Teurquetil.
The MFA’s NGEN Award gives media agency executives with less than five years’ experience the opportunity to create positive impact by flexing their creative and strategic muscles – and gaining career-defining experience along the way.
NGENers were this year invited to respond to a brief for Share the Dignity, a charity dedicated to helping women, girls and people who menstruate who are experiencing or are at risk of homelessness, domestic violence or poverty.
In this series, AdNews meets NGEN Award Finalists. This time, we catch up with Havas Media Network strategist Tania Teurquetil.
How long have you been in the industry?
I’m about to hit five years exactly on 1 December – a milestone that feels equal parts surreal and exciting.
What were your greatest lessons from the experience of entering the NGEN Award?
Enter every single year, even if you think you don’t have a shot. Winning is great, sure, but the real prize is what compounds over time – the muscle memory, the instincts and the confidence that only comes from practice. Each response ends up carrying the weight of every year before it. The fumbles, the flashes of brilliance, and most of all, the hard-earned growth. That’s where the magic happens.
What’s one myth about working in media you’d love to bust?
That paid media can’t be creative. Some of the most inspiring campaigns aren’t remembered for the ad itself, but for how the media made it matter. Where it appeared, how it surprised you, the cultural moment it captured. Creativity doesn’t stop at the edges of an asset; it’s in the contextual placements that build worlds people want to step into.
If you could describe the future of media in one word, what would it be and why?
Immersive. Media is finally moving past noise and distraction. The next era is about creating real-world moments people actually want to be part of. Where context, culture, and creativity combine to pull audiences in rather than push at them.
From your experience of the industry so far, which skills do you think are most valuable for now and for the future?
How you make people feel. I truly believe that anyone can learn a craft, but being the kind of person people actually want on their team? Good attitude can’t be taught, and it makes a world of difference.
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