Medium Rare gets into TV

By AdNews | 10 May 2024

Medium Rare Content Agency has produced a television series in conjunction with Boomtown Pictures for CommBank to air on Paramount's Network 10. 

Called The Brighter Side, the eight-week television series will inform and empower Australians with practical tips to help them take control of their financial future.

The Brighter Side will begin airing May 11 at 6pm on Network 10. It will be hosted by The Project's Georgie Tunny and will feature chef Adam Liaw, journalist Narelda Jacobs, CommBank personal finance expert Jess Irvine and behavioural economist Evan Lucas. 

The launch of the TV program builds on Medium Rare's content network with CommBank. In 2023, the agency launched CommBank’s magazine, Brighter, which is available in 660 branches nationally and online.

Medium Rare MD Nick Smith said as the biggest content agency in Australia, storytelling is at the heart of what Medium Rare does.

"We deliver robust content ecosystems for the biggest brands in Australia and the opportunity to add television to our mix can only benefit our clients," he said.

CommBank CMO Jo Boundy said the Brighter content ecosystem is all about giving Australians hopeful and useful content, to help build confidence with their relationship with money.

"We have been working with Medium Rare to build out content across print and digital and we have seen incredible engagement from consumers. We’re excited to now be evolving this into television with The Brighter Side," she said.

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