Pictured are Matt Hey, Sally McMullen, Alex Hourigan and Tom Goward
News Corp's Medium Rare Content Agency has expanded its services to include experiential and live content services, kicking off with The Remarkable Show for Flybuys.
The event brought 150 of the loyalty program's most engaged members together with creators and partners, producing more than 200 pieces of content across owned and earned channels. It has delivered more than 250,000 organic impressions and 4,000 engagements to date.
"Our team designed The Remarkable Show with content at its core, creating a platform that rewarded Flybuys' most engaged members while generating significant content from live capture to evergreen assets," said Nick Smith, managing director at Medium Rare.
"It delivered both an unforgettable experience and a scalable stream of content that fuels the Flybuys brand world,."
Hosted by content creator and comedian Matt Hey, the live event featured Sally McMullen and Alex Hourigan from Two Broke Chicks, points expert Tom Goward and members from Flybuys' annual Top 50 list.
"This was a first-of-its-kind experience for Flybuys, and the response from members has been overwhelming. The event rewarded our most engaged members while creating content that will continue inspiring our community," said Jarrod Flood, Flybuys head of marketing.
Guests received prizes and products from partners including Coles, Liquorland, HCF, Velocity Frequent Flyer, Shell Reddy Express, Harvey Norman, PopInk, Kappel and The Card Network.
The event forms part of Medium Rare's broader partnership with Flybuys, which includes social strategy, always-on content production, campaign work and influencer management.
Credits:
Medium Rare
Gemma Sutherland, head of content - health, home and lifestyle
Jade Ormiston, campaign lead
Heather Jarvis, senior account director
Tania Turner, partnerships director
Lauren King, creative producer
Renata Guinsburg, designer
Kristin Freeland, social media content producer
Jessica Song, senior account manager
Bianca Chua, editorial and production coordinator
Flybuys
Jarrod Flood, head of marketing
Georgie Packer, senior marketing manager
Athanasia Arkalis, content specialist
Ivy Ye, content specialist
Anna Lotfipour, creative director
Scott Barker, creative design manager
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.