Credit: Medibank
Medibank has launched a review of its media account.
The review is the first in six years, when Medibank last tested the market and retained Carat, which is still the incumbent.
“As part of our standard market testing process, we have commenced a tender for our media buying agency,” a Medibank spokesperson told AdNews.
“The process is expected to run for around two months and we look forward to engaging with a range of agencies about our media strategy."
The account also covers ahm, encompassing two of the country's largest health insurance brands.
The review comes after Medibank increased marketing investment in its resident portfolio by $6 million in the second half of FY25.
The insurer has also told investors growth in its resident health insurance portfolio has been supported by brand performance.
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