MediaCom has been appointed as Uber’s global media agency of record.
The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
From January, MediaCom will oversee all digital and offline brand media in active markets.
“Today requires a different approach to brand building and innovation, which is why we have consolidated our global media needs with MediaCom," says Uber global head of media Travis Freeman.
"The work they’ve done for Uber during perhaps one of the most disruptive times in our industry, has given us the confidence that our partnership will continue to thrive globally."
The account will be led by Ilana Nolte, MediaCom US chief transformation officer, and Latha Sundaram, group business lead, executive director at MediaCom US.
“As one of the leaders of the new age of advertisers and one of the most cutting-edge brands around, we are proud to be part of Uber’s amazing global journey," says MediaCom global CEO Nick Lawson.
"To be appointed as their consolidated global agency of record is testament to the incredible work we see day-in-day-out across the business.”
GroupM global CEO Christian Juhl welcomed the global consolidation.
“This appointment is fantastic news and the consolidation speaks volumes about the innovative ideas MediaCom and GroupM bring to the table every day," says Juhl.
"We’re excited to scale those ideas within a global framework and look forward to working in partnership with Uber to continue their growth and develop more impactful work globally.”
MediaCom Australia has held the Uber account since 2017, winning the account from HM Communication Group.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.