MediaCom Sydney named Mike Worden, most recently at OMD Australia, as managing director Sydney.
And client partner Adele Burke has been promoted to general manager, MediaCom Sydney, reporting to Worden.
Worden joins MediaCom, reporting to CEO Yaron Farizon, with a track record in delivering business growth, for both clients and agency, through innovative and effective solutions.
“There is huge ambition within the business to build a best-in-class workplace for our people, supported by market-leading products, that will deliver world-class work for our client partners," says Worden.
"With Adele and I at the helm of Sydney, we will create an exciting future for MediaCom focussing on the growth of our people, clients, and partners. There is incredible momentum in MediaCom Sydney right now and I can’t wait to be part of it."
Adele Burke began her journey with MediaCom eleven years ago and has held an array of key leadership roles, most recently responsible for some of the agency’s biggest accounts including KFC, Richemont and Hasbro.
Burke: “I am delighted to be appointed as General Manager for MediaCom Sydney. Having been part of the MediaCom family for 11 years, l am passionate about our people, our business, and building a strong and deep partnerships with our clients. With Mike now joining the executive team, 2022 is going to be an exciting year for us all.”
CEO Yaron Farizon: “We have created a true partnership between Adele and Mike; a partnership that is strategic, driven, and obsessed with client growth. We have big ambitions for what we can achieve for our people, clients, and agency as we enter 2022, and Adele and Mike are a critical part of making that a reality.”
These key appointments follow several recent key hires ramping up the agency’s specialist capabilities, such as Karleitia Bodlovic as Director of Ecommerce, Sophie Price as Chief Strategy Officer, Prajat Khare as managing director Data Led Planning & Systems Intelligence and Anthony Sciacca as Head of Marketplace, Sydney.
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