Head of marketing and product at The Body Shop Australia, Fiona Lancaster, said the appointment of Media33 was a welcome one.
The Body Shop has named independent Media33 its media agency of record in Australia, following a competitive pitch process.
Media33 will handle media strategy, planning and buying, along with content development and influencer management across all paid channels, including digital, social and traditional media.
The agency’s remit includes restoring The Body Shop’s brand voice and presence in the local market.
Managing director of Media33, Jenna Lambert, said The Body Shop has grown from a brand into a cultural icon.
"It has always stood for something bigger than beauty, and we see a real opportunity to bring that voice back in a way that feels bold, relevant and unique to today’s audience,” she said.
“Our role is to amplify not just media impact, but message integrity through smart channel strategy, content that connects, and creator partnerships that drive influence."
Head of marketing and product at The Body Shop Australia, Fiona Lancaster, welcomed the appointment of Media33.
“Their strategic insight and creative approach align perfectly to grow an inspired and engaged community that connects with our mission: to fight for a fairer and more beautiful world,” said Lancaster.
The partnership starts Tuesday, July 1.
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