Media Wrap: WIN and Ten join forces; Worner says TV ad spend returning; WIN to appeal Nine ruling

By AdNews | 23 May 2016

WIN and Ten ink affiliate deal

WIN Corporation is to finalise an affiliate agreement with Ten Network, which will receive a lower proportion of WIN's TV revenue than Nine did under the content supply deal, The Australian reports. The new arrangement comes into effect on 1 July 2016, after WIN's affiliate deal with Nine expires. AdNews recently reported that the WIN sales team based at the network's Willougby offices are relocating.

Worner says TV ad spend returns 'amid false claims'

Seven West Media boss Tim Worner says the US TV networks' upfronts highlights a trend that major advertisers are embracing the medium, The Australia reports. Facebook and Google have been aggressively targeting video advertising dollars and money has been flowing into digital media in recent years. But ad spend is starting to return to traditional media in the US with reports that marketers are experiencing buyers remorse after reallocating TV money into online. "One thing is becoming clear both in the UK and now the US: television is becoming more powerful because everyone accepts that it still works," Worner said, while adding that the Australian industry is dangerously obsessed with "new versus effective".

Paywalls can help shore up print revenue

Digital subscritpions are helping to boost the consumer revenue of The Australian and Australian Financial Review, offsetting a sharp drop in advertising revenue, says an opinion piece by The Australian's former editor Chris Mitchell. The claim was backed up by weekday print edition sales of 101,980, while the digital subs are 77,371 and on track to reach 100,000. "When the paywall was launched at The Oz three years ago, subscriptions were $3 a week. That is now $8. Growth is not slowing and actual total subs are now more than 80,000.

WIN to appeal Nine streaming case

WIN Corporation will seek to have an April 2016 court ruling on streaming video overturned on appeal, Fairfax Media report. The group will base its appeal on area in which it believes Justice David Hammerschlag erred. The court rejected WIN's argument that live streaming constitued a broadcast as part of its affiliation deal with Nine. It is expected that streaming will be included in WIN's agreement with Ten. Following the case, AdNews journalist Arvind Hickman argued the TV industry needed to stop bickering amongst itself and in preparation for bigger battles ahead.

AFL's Footy Show ratings boosted by first female host

The Nine Network's AFL Footy Show has recorded a 20% increase in ratings in Melbourne year-on-year, thanks to new co-host Rebecca Maddern, the first female co-host in its 23 years on air. Maddern was recuited from Seven to replace Garry Lyon, whose controversial affair with the former wife of Footy Show panellist led to his removal.

Fairfax, APN appeal to NZ watchdog for merger

Fairfax Media and APN News & Media have sought approval for a merger from the New Zealand Commerce Commission, which would clear the way for a union.

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