Media Wrap: Sheffield and Zavecz tipped for News Corp

By AdNews | 18 July 2016

Sheffield and Zavecz tipped for News Corp

NewsLifeMedia chief executive Nicole Sheffield is being sounded out for a new role at News Corp after the company combined its magazines and metropolitan newspapers into one unit, the Australian reports. Sheffield has spent nearly five years running the publisher of Vogue Australia, GQ and a host of lifestyle magazines and is thought to be looking for a new challenge. The Australian's Diary column also speculates that Peter Zavecz, CEO of Pac Mags, is on the brink of leaving to join News. 

Ten programming to take on Rio

Ten Network will run a raft of its prime properties, including The Bachelor Australia, to provide alternative viewing to the Rio Olympic Games, The Australian reports. The brave strategy is at odds with rival Nine's programming, which will avoid pitting its prime shows against Seven's 2,500 hours of Olympic content across all platforms during the games. Aside from The Bachelor, Ten will also run The Great Australian Spelling Bee, local drama Offspring and All Star Family Feud.

TV bosses hit back at gambling ad plans 

The chief executives of commercial television have hit out at plans to curb gambling advertising during live sports events, The Australian reports. Bosses at Seven, Ten and Nine say free-to-air TV is already heavily regulated and that the networks take community concerns seriously. Seven West Media CEO Tim Worner describes plans by independent crossbenchers Nick Xenophon and Andrew Wilkie to restrict gambling ads during G-rated timeslots as "draconian".

Recently, AdNews revealed that gambling advertising is the fastest-growing category in terms of ad spend by some distance, growing by 160% since 2011. It has become an important source of revenue for TV, worth $63.1 million in the first six months of this year. 

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