Media Wrap: Nine goes full service | Kyle moves to Melbourne | Morgan optimistic

By AdNews | 1 September 2014

Nine goes full service
Nine Entertainment Co has been pitching its re-launched Powered integrated advertising sales division to media buyers around the country, The Australian Financial Review reports. The company has restructured the unit since acquiring Mi9 from Microsoft.

Kyle moves to Melbourne
The Australian Radio Network will expedite its parachuting of the KIIS format to Melbourne, after Mix101.1 came fifth in the city in last week's radio rating survey.The Australian suggests that could be a battle for ARN, due to the fact that networked breakfast shows rarely work in parochial Australian markets, but ARN last week told AdNews that Melbourne was its main marketing focus next year.

Morgan optimistic
Executive chairman of Clemenger BBDO, Robert Morgan, has told The Australian that while the current advertising market is flat, that is all likely to change in 2015. Morgan told The Australian confidence is growing amongst its clients and they are ramping up their activity going into next year.

Seven launches HbbTV
Seven West Media will launch its first Hybrid Broadband Broadcast Television (HbbTV) project at the upcoming Australian Open tennis tournament in January, The AFR reports. As part of the launch, Seven will broadcast several matches across its television channels and online platform, Yahoo!7.

Fairfax takes on Domain in SA
Fairfax Media’s Domain Group property division will launch a digital real estate marketing business in South Australia to take on the dominant, The AFR reports. The site will be a joint venture between Fairfax and a group of South Australian real estate agents, with the launch being backed by a $2 million dollar marketing campaign.

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