Media Wrap: MediaCom allegations continue; Nielsen under pressure over inaccurate TV data; Ten needs to sell

By AdNews | 8 December 2014

MediaCom allegations continue

After MediaCom lost the $50 million Foxtel account to GroupM stablemate Mindshare, The Australian is reporting that Foxtel was willing to work through its concerns over irregular practices on its account. That was, until it emerged it had been charged for bonus or “value bank” airtime negotiated by GroupM on behalf of its constituent agencies.

Nielsen under pressure over inaccurate TV data

Audience measurement company Nielsen, which logs the times ads run on commercial free-to-air television, has flagged a possible problem with its data to media buyers, The Australian reports. According to Nielsen a time-stamp error affected ads on two channels in the first five months of the year, which means that advertisers could have been given incorrect information on how many people their ads reached.

Ten needs to sell

Investors in Ten are bracing for independent non-executives to respond to four takeover offers, The Australian Financial Review (AFR) reports. Analysts have reiterated the urgency with which it needs to sell out and, or, recapitalise its balance sheet in order to avoid going broke.

TV fights online for revenue

Also in The AFR, TV broadcasters are currently attempting to hold on to their revenue from major advertisers, all the while attempting to stave off the threat from Google and Facebook in their network’s annual 2015 TV rate and marketshare deals. At stake is over $4 billion in TV ad spending across free to air and pay TV networks.

Bauer sues Mia Freedman

The Australian's Media Dairy reports that the magazine publisher is suing Mia Freedman over similarities between the Mamamia Network's new site the Debrief Daily and a website that Bauer publishers with a similar name. The Diary speculates that the case could be about trying to delay Freedman's entry to the over 40 market until the publisher can launch it's own digital network.

For more news:

Foxtel moves account from MediaCom to Mindshare
Seven and Foxtel to join forces
The media's responsibility around MediaCom

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