Media Merchants have been appointed as the agency of record for Australia’s largest independent tool retailer, Total Tools.
The agency was selected following a competitive tender and is responsible for media strategy, planning, buying and implementation across Australia
“We’re thrilled to be partnering with one of Australia’s most exciting specialist retailers, Total Tools,” Media Merchants managing director James Fitzgerald says.
“Darren, Matt and their broader team share a great passion for retail which is something that runs deep in our organisation. We look forward to assisting them as they continue to grow the business across Australia”.
Media Merchants says its "strategic approach" to the brief and full service offering "set them apart" from the tendering agencies.
“Media Merchants have a long history of assisting great Australian retailers in achieving their growth ambitions," Total Tools GM of marketing Darren Gunton says.
"Their dynamic, full service retail offering, deep understanding of the regional marketplace and unmatched agency stability made them a clear choice for us."
The win follows Media Merchants recent appointment of former Ikon Brisbane MD Chris Ernst to the executive team in the role of commercial director.
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