Media agency Half Dome, a Victorian business trying to distrupt the advertising industry, has been named the overall winner of the 2020 Deloitte Technology Fast 50 Australia awards.
The agency grew revenue by 2390% over three years. Its clients include retailer The Good Guys, lawyers Maurice Blackburn and bookmaker BetEasy.
The Deloitte Technology Fast 50 Australia, now in its 20th year, ranks the fastest growing technology companies in Australia, with a minimum cumulative revenue of $8 million over a three-year period.
Half Dome cofounder Tom Frazer says the purpose of the business is to realise the power of marketing to transform businesses
"We want to change how media is viewed from being a cost-saving metric, to a value add – and deliver on this promise through honesty and transparency, acting more like an advisor and less like an agency," he says.
"We bring this to life through the concept of 'Full Thinking', activating all paid media channels under one roof, which allows for holistic planning and optimisation."
Josh Tanchel, Technology Fast 50 Leader and a Deloitte Partner, says Half Dome’s growth over the three-year period is impressive, particularly considering the challenges of 2020.
Half Dome jumped to overall winner from 12th in Deloitte's 2019 Rising Star category.
(Right L-R: Half Dome's Tom Frazer, Joe Frazer, Will Harms)
“Being based in Victoria, the state most impacted by the COVID-19 crisis, makes the founders’ win particularly inspiring," says Josh Tanchel, Technology Fast 50 Leader and a Deloitte Partner.
"Half Dome’s result is a testament to their resilience, grit and ability to quickly adapt, innovate and problem solve.
“Let’s face it, 2020 has not been a normal year. The winning list in 2020 highlights that the COVID-crisis has continued to accelerate the disruption of traditional industries."
The Tech Fast 50 is open to any business that uses technology to as a key part of their business.
Thi is defiend as:
- Producing technology
- Manufacturing technology-related products
- Be technology intensive, or use unique technology to solve problems
- Devoting a significant proportion of operating revenues to research & development of technology.
The 2020 Winners:
• Technology Fast 50 award: Winner - Half Dome – 2390% growth
Runners up: My Plan Manager (1621% growth) and Autoguru (1148% growth)
Description: company with the highest ranked growth based on more than $8 million in revenues over the last three reporting years
• Leadership award: Winner - Zip Co – 303% growth
Runners up: Appen (221% growth) and Sendle (181% growth)
Description: for companies that made the Technology Fast 50 list and have more than $50 million in revenues in the last reporting year
• Female Leadership award: Winner - My Plan Manager – 1621% growth
Runners up: Modibodi (929% growth) and Brighte Capital (912% growth)
Description: for companies that made the Technology Fast 50 list, which are founded or co-founded by a female(s) or have a female CEO
• Rising Star award: Winner - JSHealth Vitamins – 21,540% growth
Runners up: Coviu Global (11553% growth) and iGreenData (2132% growth)
Description: for fast growth businesses that have been in operation for less than three years.
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